INAS launch new brand – Virtus: World Intellectual Impairment Sport

The International Federation for Athletes with Intellectual Impairments (INAS) revealed a new look, name and values on Saturday (19 October) that will take it into an exciting new era.Virtus: World Intellectual Impairment Sport was unveiled at the closing ceremony of the 2019 Global Games in front of hundreds of athletes, coaches and dignitaries.

The new brand was presented by the organisation’s President, Marc Truffaut.

“Times are changing,” Truffaut said. “Awareness of Para sports is at an all-time high. The global movement for sport for people with intellectual impairments is becoming more professional. The standard of competition is improving all the time.

“But one thing never changes: the character, excellence, courage and integrity of the athletes we serve.”

Truffaut was referring to the characteristics which Virtus, a Latin word, embodies. These are being used as the values that motivate Virtus: World Intellectual Impairment Sport to carry out its work.

The values that define athletes with intellectual impairments

Virtus is also the name being given to the new emblem of the organisation. This combines the athlete values with the role that it carries out on a global stage.

“As one of the leading bodies for the governance, advocacy, organisation and promotion of sport and athletes with intellectual impairments, our new identity reflects our important work in helping them reach their best,Truffaut said.

The roles that define Virtus: World Intellectual Impairment sport

“We must own the important place we have within Para sport as well as the Paralympic Movement, as one of the founding members,Truffaut continued.

“We are proud to launch our new look and values which represents both the characteristics of the athletes and the work that we, and all our members, do in helping them to live those values.”

INAS announced it would be rebranding in 2018 to make its role and purpose clearer, as well as gain a more exciting image.

The closing ceremony of Brisbane 2019 was chosen for the launch to reflect the fact that the Global Games have become the world’s biggest high performance sports event for athletes with intellectual impairments.  Inas reported that nearly 1,000 athletes from 50 countries competed in 10 sports this year.

Many will follow in the footsteps of competitors who have gone on to win medals at the Paralympic Games. For others the Global Games are the highest level they can compete at.

Read more information about the new brand